Apple iPhone 17 Launch: AI Powers Phones, AirPods, and Watches

Apple iPhone 17 Launch: AI Powers Phones, AirPods, and Watches

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Written by Aarti Dattani

September 10, 2025

OK, are we really supposed to believe that the launch of the iPhone 17 lineup was far from being the climax?

There is the iPhone Air, ultra-thin at 5.6 mm, made of aerospace-grade titanium with Ceramic Shield 2 glass, as sleek as a Swiss Army knife. Colors include space black, cloud white, light gold, and sky blue. Pre-orders begin on September 12, and the retail sale starts on September 19.

Beneath the surface, the A19 chip is performing muscle flexes. It boasts 1.5 times the CPU speed, the GPU is more than twice the power of an A15, and here’s the kicker- Neural Accelerators built into each GPU core. In layperson’s terms, it means fast speed and faster thinking.

But wait, the adventure isn’t over in terms of phones.  

Apple Intelligence-DNA has now spread itself everywhere. Smarter cameras, live translation, and battery-saving modes that learn your habits; it’s the kind of invisible magic that makes one wonder how life went on without it.

Then there are the new AirPods Pro. These must be the first pair of earbuds whose sole purpose is to perform divine AI wonderwork. They can translate conversations in real-time, adapt sound profiles to your surroundings, and even pick up health measurements through your ears. Frankly, it feels like strapping some generative AI to your head that gives you a phenomenal experience with its upgraded features and, of course, crystal-clear audio as if you are at a concert.

The Apple Watch also received a brightening and refreshing glow from AI. Advanced health tracking that not only logs numbers but also interprets them with personal insight. Stressed? Your Watch knows before you do. Training for a marathon? It suggests changes to your schedule. It is no longer just a gadget on your wrist, but an AI-powered wellness coach, gently guiding you toward better behavioral habits without driving you crazy.

Now, about Siri, she is still waiting in the wings, with no AI-powered revamp yet, and strangely, it does not matter. Because the “Siri experience” is now spread beautifully across devices: translation, smarter notifications, health nudges, battery wizardry, Siri-level intelligence everywhere else, without the hoot of a single voice assistant update.

Hearsay is that Apple is cooking up a Siri update powered by the LLMs, wide-web-search smarts, and AI-generated summaries, possibly arriving with iOS 26.4 in early 2026.

Phones, buds, watches, AI is Apple’s new love language. No flash-i-fied Siri yet. But really, when your earbuds are out there translating stuff and your phone is thinking for itself, with a watch that keeps track of your health, who could be truly complaining?

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Aarti Dattani

Aarti Dattani is a content writer by profession with 5 years of experience writing in various niches. She is passionate about AI and loves to learn and get to the depth of it. At AI Gimmick, Aarti aims to bring to you readers a simplified way to understand the difficult technical terms and help you explore new tools and trends.

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