What can be created when you apply a dash of generative AI and a shock of remix culture to a social feed? According to Meta, the answer is Vibes, a new playground for AI-generated videos. For the first time, there is actual transformation going on, as opposed to endless scrolling through the same dance trends.

Here, in Vibes by Meta, every type of video is a raw, dry material with infinite possibilities awaiting your selection. You can change the audio, apply a different color filter, overlay other visuals, or just take the vibe and flip it around to an entirely different mood.
So, it’s more of a “watch, remix, showcase your inner creative” kind of thing rather than just “watch and scroll.” And yes, once you have finished your mini-masterpiece, it won’t sit idly on your phone for long. It can either be shared back into the Vibes feed or posted to Reels, Stories, and almost every other corner of the social sphere.
Here’s the genius: it’s not AI doing the whole thing for you. Think of it as a very talented sidekick, if you will. The generative AI engine does most of the hard lifting, style transformations, visual edits, idea generation, but it is your hands at the wheel. Instead of having to use various filters and templates, you have full creative control.
And clearly, Meta wants this to feel much larger than a mere feature. So if you see a Vibes clip on Instagram, you can straightaway hop into the Meta AI app and remix. This basically means that your feed is now fuel for creating your own content. The other advantages of the Meta AI app, futuristic AI glasses management, experimental tool explorations, and new prompt playing, are some elements to keep the cycle of ideas going.
Vibes wants to make the AI-generated videos less intimidating and more fun. It’s not about handing over creativity to algorithms. It’s about empowering creative thinkers with faster, less complicated tools so they can free their minds. This could be the place where generative AI finally becomes personal to anyone, whether a booming viral star or someone having fun with trends all day.